Made of a soft, cozy cotton jersey, with a flattering bodice that cinched, but didn't suffocate, and with a flowing skirt that kissed the floor, the maxi-dress was probably the best thing to happen to summer fashion since deodorant was invented. It looked extra-fancy while being deceivingly comfortable. The only problem is that now, in 2016, maxi-dresses aren't really in stores anymore. Do a quick search on Shopstyle or Polyvore and you'll notice that the pages and pages of available maxi dresses have been reduced to just a handful.
But instead of resigning yourself to a summer of no new dresses, please note that the maxi-dress has ushered in a new style of frock that's reminiscent of everything you loved — but better. We're calling it the daytime gown. It's long (hems are anywhere between a midi and a maxi), dramatically flowy, and made in materials that are a bit fancier than cotton jersey. They can be body-skimming or tent-like — the point is that with a little more structure (and a heel), they could be cocktail attire. But paired with flats, sunglasses, and a glass of rosé, they're definitely a.m. appropriate. Click through to see how maxi lovers are surviving this summer.
For those easing into the daytime gown, a sheer boho dress is universally flattering and obviously meant for casual situations. Wear it with ankle boots and a belt to give it a polished edge.
Photgoraphed by Christian Vierig.
Fancier cocktail dresses get dressed down with a pair of canvas plimsolls. The more scuffed up, the better.
Photgoraphed by Christian Vierig.
A flowy dress worn with a chunky heel makes for a great summertime work look. If you're nervous about all that volume, keep things in place with a sturdy belt...
Photgoraphed by Christian Vierig.
...or forgo the belt and just embrace those tent vibes.
Photgoraphed by Christian Vierig.
Though it sounds counterintuitive, a longer sleeve makes dresses feel more casual. This silk dress might have been too formal for daytime if it was sleeveless.
Photgoraphed by Christian Vierig.
This pretty dress works for after-dark hours, but looks sunny with a pair of ankle boots.
Photgoraphed by Christian Vierig.Like what you see? How about some more R29 goodness, right here?